A footprint
left on Country.

Built on Country.
Owned by Country.

Cedrent Enterprises Pty Ltd operates as Jina Rent a Car. Jina means "foot" in Yindjibarndi and across a number of the language groups that make up the Far West Coast — a word that speaks to presence, to movement, and to the mark left on Country. Every hire supports real economic self-determination for our communities.

Yindjibarndi Nation

Traditional Owners of the Pilbara region of Western Australia — a country of ancient rivers, gorges and red earth. Their ownership of Jina reflects a deep commitment to economic sovereignty on Country.

Far West Coast

The Far West Coast Aboriginal Corporation represents the Traditional Owners spanning the Great Australian Bight in South Australia, including the Yalata and Oak Valley communities — governed by the Kokatha, Mirning and Wirangu cultural groups.

On the ground,
across the country.

Cedrent-operated locations are bookable directly online, through OTA channels and TMC partners — with the ability to take bookings anywhere across Australia.

Bookable wherever
your travel is managed.

Jina is available on the Global Distribution System, meaning we're bookable through Sabre, Amadeus and Travelport — not just Serko Zeno. That gives corporate travel managers, TMCs and procurement teams the ability to find and book Jina through the platforms they already use, with no separate workaround required.

Previous significant projects.

Vertical integration,
Indigenous-owned.

Piloted in Karratha and rolling out across our SA, NT and WA locations, the Supply Chain Diversity Program is modelled around Indigenous vertical integration — where each level of our supply chain, from fleet purchases through to servicing and vehicle sale, is majority owned by First Nations people.